My current role focuses on digital ad development, digital product training and web development for Clear Channel. My secondary role(s) consist of providing technology consulting for business development.
During the day my time is split between creating data driven ads, coding a physical inventory app, and implementing programmatic buying for my division. In my spare time I'm working on HealthfoodHacks.com. Previous projects are listed below.
TECHNICAL SALES TRAINING
Providing our sales team with the latest in technical understanding and capabilities is one of my main goals. To help our team understand our various capabilities I created the following site, cca-apps.com. This showcases the various pieces of ad tech they can sell and also allows them to down load client facing PDFs.
DATA BASED ANIMATION
The goal of this campaign was to create contexually relevent and fresh content. This was achieved with data triggers tied to flight delays and weather data.
Flight times are monitored every five minutes. When the average delay exceeds 20 minutes the creative changed from branding to a rotating weather forecast carousel for the top departures cites.
The premier Arabic restaurant in Allentown was in need of a new web site with updated graphics. We scheduled a photo shoot to cover their main dishes. The images were turned into a beautiful responsive site.
Our goal was to provide appealing photos and retain adequate mobile load speeds. After a few weeks we settled on a smooth, responsive, scrolling format. After adding in Google Analytic the Aladdin restaurant was set with an updated site and the ability to monitor traffic.
CONDITIONAL AD ROTATION
The client wanted to implement branding and provide a service. We decided to combine precreated branding graphics with dynamic weather graphics.
Our system logic overlays current weather conditons on client creative, then changes the creative depending on current conditions. Weather conditions and creative are automatically checked and updated.
Our sales teams needed a method to reach passengers on their mobile devices. We also needed to address the increasing competition of online media.
We partnered with a leader in mobile app advertising. The mobile ads are now bundled with traditional in venue advertising. The result is a competative, relevant advertising package for our clients.
DYNAMIC VIDEO CREATION
The solution was to setup an automtic FFmpeg process of editing and recoding the video each day. Uitilizing PHP, FFmpeg, and BAT automation the files are seemlessly updated each day.
Our existing CMS needed to accomdate a programmatic buying API. Integrating into the system would increase inventory and visability thus improving total sales.
The solution was an HTML5 wrapper which communicates with PHP to handle the logic. On the business side, I created a programmatic intro deck for our various clients to approve this new sales channel.