My current role focuses on technology services for Clear Channel with concentrations on advertisng technology and web development. My secondary role(s) consist of providing technology consulting for business development.
During the day my time is split between managing a new SVG maps implementation, coding a physical inventory app, and implementing programmatic buying for my division. In my spare time I'm' helping a friend with Aladdinlv.com. Previous projects are listed below.
DATA BASED ANIMATION
The goal of this campaign was to create contexually relevent and fresh content. This was achieved with data triggers tied to flight delays and weather data.
Flight times are monitored every five minutes. When the average delay exceeds 20 minutes the creative changed from branding to a rotating weather forecast carousel for the top departures cites.
CONDITIONAL AD ROTATION
The client wanted to implement branding and provide a service. We decided to combine precreated branding graphics with dynamic weather graphics.
Our system logic overlays current weather conditons on client creative, then changes the creative depending on current conditions. Weather conditions and creative are automatically checked and updated.
Our sales teams needed a method to reach passengers on their mobile devices. We also needed to address the increasing competition of online media.
We partnered with a leader in mobile app advertising. The mobile ads are now bundled with traditional in venue advertising. The result is a competative, relevant advertising package for our clients.
DYNAMIC VIDEO CREATION
The solution was to setup an automtic FFmpeg process of editing and recoding the video each day. Uitilizing PHP, FFmpeg, and BAT automation the files are seemlessly updated each day.
Our existing CMS needed to accomdate a programmatic buying API. Integrating into the system would increase inventory and visability thus improving total sales.
The solution was an HTML5 wrapper which communicates with PHP to handle the logic. On the business side, I created a programmatic intro deck for our various clients to approve this new sales channel.